The popularity of feature films notwithstanding, television remains the biggest medium of entertainment and advertisement in India. This is a fact well understood by Bollywood producers and nowadays one often sees film stars appearing on popular television shows. Whether it is Salman Khan performing a Garba with Daya Bhabhi on ‘Tarak Mehta Ka Oolta Chashma’ or John Abraham wooing the bindas Haryanvi cop Chandramukhi Chautala on ‘FIR’, it is becoming increasingly essential for films to be publicised on the small screen.
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