The popularity of feature films notwithstanding, television remains the biggest medium of entertainment and advertisement in India. This is a fact well understood by Bollywood producers and nowadays one often sees film stars appearing on popular television shows. Whether it is Salman Khan performing a Garba with Daya Bhabhi on ‘Tarak Mehta Ka Oolta Chashma’ or John Abraham wooing the bindas Haryanvi cop Chandramukhi Chautala on ‘FIR’, it is becoming increasingly essential for films to be publicised on the small screen.
In keeping with this trend, actors Shahid Kapoor and Sonam Kapoor; the hot new couple of ‘Mausam’, will soon feature in a special episode of Kaun Banega Crorepati 5. The popular quiz show has consciously broadened its platform this time to reach out to the audiences in remotest parts of India. Obviously, featuring on the show will accrue some positive publicity for Shahid – Sonam and their film. So excited was Sonam about being a part of the legendary show that she even posted on twitter, "Doing #kbc with @shahidkapoor today! What an auspicious day to start promotions together..,"
‘Mausam’ marks the start of Pankaj Kapur’s foray in the field of direction and is reported to have a time transcending storyline. The songs of the film have already become pretty popular and the chemistry between Sonam and Shahid is looking better and better with each promo.
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